AI die ruwe patiëntdata leest en weet wat aan te bevelen.

KINSYN is a US telehealth company for metabolic health and longevity. Prescription treatments like semaglutide. Supplements. Lab panels that test over 100 biomarkers. A membership that ties it together.

We had already built their ecommerce platform on Craft Commerce: prescription treatments, supplements and lab tests sold through one checkout. That solved how people buy. This project solved what happens after: the place where patients actually live with their treatment.

Someone starts semaglutide through a telehealth service. Their prescription sits in one system. Their blood work in a lab portal. Their doctor behind a contact form. Their step count on their wrist. Four logins, none of them talking to each other.

That's the industry standard. KINSYN wanted one portal instead. One place where a patient sees their results, understands them, messages their care team, manages their shipments and books their next lab visit.

The hard part isn't putting features on one screen. It's that each feature has different rules. Lab results are clinical data with reference ranges. Prescriptions have safety requirements: a patient shouldn't get their next shipment without a clinical check-in. Commerce needs to feel effortless. And all of it handles protected health information, so HIPAA compliance isn't a feature, it's the floor.

One more thing. Lab results are written for clinicians. "PFAS - Branched PFOS Isomers 0.36 ng/L" means nothing to the person it describes. KINSYN wanted patients to actually understand their own data. That's an AI problem, and it has to be solved carefully, because the subject is someone's health.

Patients arrive with years of records from different providers, in different formats. The portal's AI reads them and pulls out what matters: conditions, diagnoses, imaging, treatments. The result is Personalized Insights, the screen the portal opens on: a 3D model of your body with your conditions mapped onto it. Migraine at the head, osteoarthritis at the shoulder. Click a condition and a panel opens with the clinical picture in plain language. Behind the body map sits the full record: medications, allergies, encounters, care plans, insurance. Data that normally lives in an EHR a patient never sees.

Members get an annual blood panel: 248 biomarkers across 23 categories, from heart and thyroid to PFAS and heavy metals. Every biomarker gets its own AI-written explanation of what the marker is and why it matters. Every generated line is labeled, so patients always know when they're reading AI.

Connect a wearable and the portal tracks steps, heart rate, blood oxygen and sleep, from daily view to yearly trend. The same AI layer reads the data and says what it sees, including when something needs attention.

This is the core of the system. Medical records, lab results and wearable biometrics describe the same person, so the AI reads them together and recommends what fits: a treatment, a supplement, a retest. Always with the reasoning attached. Shoulder osteoarthritis plus declining muscle function leads to a creatine recommendation, and the portal says why.

Treatments have a lifecycle in the portal: pending approval, active with a dosing schedule, paused. The pause is the point. A patient on semaglutide must complete a clinical check-in before the next shipment goes out: side effects, weight, pregnancy screening, medication changes, dose preference. No check-in, no refill. The commerce flow enforces the clinical rule.

Around the prescription: dosing schedules, usage guides, side-effect information and follow-up questions from the care team, answered inside the dashboard.

Patients manage their own subscriptions: expedite a shipment, change the cadence, cancel. Lab visits are booked in the portal, with blood drawn at a lab or at home. The storefront carries treatments, supplements and 20+ add-on lab panels with member pricing, through the Craft Commerce checkout we'd already built. 

Behind it: partner pharmacies, a national lab network and integrated logistics. The portal orchestrates, the patient sees one flow.

Patients manage their own subscriptions: expedite a shipment, change the cadence, cancel. Lab visits are booked in the portal, with blood drawn at a lab or at home. The storefront carries treatments, supplements and 20+ add-on lab panels with member pricing, through the Craft Commerce checkout we'd already built. 

Behind it: partner pharmacies, a national lab network and integrated logistics. The portal orchestrates, the patient sees one flow.

Patients manage their own subscriptions: expedite a shipment, change the cadence, cancel. Lab visits are booked in the portal, with blood drawn at a lab or at home. The storefront carries treatments, supplements and 20+ add-on lab panels with member pricing, through the Craft Commerce checkout we'd already built. 

Behind it: partner pharmacies, a national lab network and integrated logistics. The portal orchestrates, the patient sees one flow.

Patients manage their own subscriptions: expedite a shipment, change the cadence, cancel. Lab visits are booked in the portal, with blood drawn at a lab or at home. The storefront carries treatments, supplements and 20+ add-on lab panels with member pricing, through the Craft Commerce checkout we'd already built. 

Behind it: partner pharmacies, a national lab network and integrated logistics. The portal orchestrates, the patient sees one flow.