A multi-region Craft CMS website for a Fortune 500 automotive company.

DENSO is one of the world's largest automotive component manufacturers, supplying OEM parts to virtually every major car brand on the planet: Toyota, BMW, Volkswagen, Mercedes-Benz, and hundreds more. With over 40,000 registered patents, DENSO is trusted by the world's top automobile manufacturers.

Their European Aftermarket division needed a digital platform that matched the scale of their ambition. One website to serve three completely different audiences: workshop mechanics looking for the right part, car owners looking for somewhere to buy that part or someone certified to install it, and regional teams managing content across 41 markets in 12 languages, including Arabic, fully mirrored, right to left.

All without touching a line of code.

DENSO's European platform wasn't a standard product website. Three audiences rely on it every day, each with completely different goals.

A huge catalogue where anyone can find the exact part they need. Search by their vehicle, by an OEM part number, or by VIN. Behind it, a system that knows which parts fit which cars and matches them to their original-equipment equivalents.

A "Where to Buy" tool that points car owners to nearby shops and certified workshops. A map-based locator covering Europe and the Middle East.

41 country websites running from a single CMS. 12+ languages, each with its own editorial team and their own permissions. Full Arabic support, including right-to-left layouts for Middle East markets.

A big download library for catalogues, manuals, and documentation and ongoing support and automations that never take the site offline. 

The platform is architected around three distinct user journeys, each with its own entry point but all powered by the same Craft CMS install.

A search engine, not a search bar. Mechanics show up knowing different things about the part they need. Some have a part number. Some have a VIN. Some only know the make and model.

The site handles all three: search by vehicle (make, model, year, and type), by part number, or by VIN. It all runs through one search that returns the right part, no matter where the mechanic started.

A "Where to Buy" tool with two paths: where to buy the part, and where to get it fitted. The first shows nearby certified retailers, sorted by distance. The second lets car owners pick a DENSO service network and points them to the nearest specialist workshop filtered by distance, certification level, and service type.

41 country sites, each run by its own local team. Every market manages its own news, product updates, campaigns, and store locations. Arabic markets get a fully right-to-left version, built in from the start, never a translation bolted on afterward.

One website, built to do six jobs at once. A public catalogue and a trade portal sharing one codebase. 33,000+ parts that visitors can search by car or part number. A locator that sends people to the nearest shop or specialist. 41 country sites run by local teams. A download library that maintains itself, and an SEO structure that turns the catalogue into thousands of entry points. All from a single Craft CMS install.

Anyone can browse the catalogue and find dealers without logging in, while trade users (certified workshop owners, dealers, and distributors) log in to see pricing, technical documentation, training records, and trade resources. Both run on the same Craft CMS, where role-based access decides what each visitor sees, sharing one codebase, one design system, and one editorial workflow.

Every product can be filtered by vehicle, cross-referenced to its original-equipment equivalent, and matched for compatibility across hundreds of car makes and models. A mechanic searches by car, year, model, or part number, and gets back exact matches, each linked straight to authorised dealers and certified service points.

One locator with two paths: find a shop to buy DENSO parts, or find a certified specialist to fit or repair them. It uses the visitor's location and can be filtered by store type, service network, and certification level.

41 country sites, each run by its own local team managing its own news, product updates, and campaigns. Arabic markets get a fully right-to-left version, built in from the start, never a translation bolted on afterward.

Every document DENSO produces (catalogues, manuals, product updates, leaflets) is indexed, searchable, and downloadable per product line and per language. Mechanics find the right manual in the right language without filing a support request, and marketing teams update leaflets without involving developers. As the catalogue grows, the download area grows with it, automatically.