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Automotive.

Websites, B2B platforms, dealer locators, and multi-region catalogues.

From a single dealer site to a Fortune 500 platform. We build the digital infrastructure automotive brands actually run on.

Automotive on the web is broken.

Most automotive websites haven't changed in a decade. Product catalogues that look like spreadsheets. Dealer locators that don't load on mobile. B2B portals stuck behind logins that haven't been redesigned since 2008. Multi-region setups held together by separate websites in separate codebases, none of them talking to each other. The cars evolved. The web layer didn't.

We build automotive websites and platforms where the data is structured, the brand is consistent, the experience is fast, and the architecture scales across every market you operate in.

You probably recognize this

  • Your product catalogue gets exported to a website that looks nothing like the brand.

  • Your B2B partners log into a different portal than your end customers, and neither portal has been touched in years.

  • Your German site, your French site, and your UK site each run on different technology, with different content teams, and different release cycles.

  • Every market gets a different version of the brand. None of them get the version they deserve.

  • Your dealer locator is a static list because nobody's connected it to your real dealer network.

Proven in automotive

What we build for automotive

Multi-region websites

One brand. Every market you sell in.

The flagship use case for automotive. One Craft CMS install serving 40+ country sites, with localised content, region-specific pricing, RTL support for Middle East markets, and regional editorial teams who own their own content.

We've shipped this at Fortune 500 scale: a European platform for one of the world's largest automotive component manufacturers, running 41 country sites and 12+ languages from a single codebase. Same approach scales down to a regional brand operating in five markets.

Technical product catalogues

100,000+ products, structured properly.

Vehicle compatibility, fitment data, OE cross-references, supersession chains, technical specifications. The data model is the foundation of every automotive website that works. We model it correctly, then design the experience around it.

We integrate with TecDoc, ACES/PIES, custom fitment data, and OEM cross-reference systems. Search by part number, by vehicle, by VIN, by frame number — all unified into one component that returns the right part regardless of where the user started.

PIM, ERP, and data integration

Connect the systems that don't talk to each other.

Most automotive brands have a PIM, an ERP, a translation management system, and a dealer or distributor management system. We integrate with all of them, building the website around them, not in spite of them.

Data flows from the source of truth to the website automatically. Product updates happen in the PIM, prices update in the ERP, translations update in the TMS, and the website reflects all of it without anyone touching code.

B2B portals

Built for trade buyers, not consumers.

Dealer portals, distributor portals, partner portals. Tiered pricing, account-specific catalogues, purchase order payment, EDI integration, multi-user accounts with approval hierarchies, claims and warranty workflows, training and certification tracking.

B2B isn't B2C with a login. We build B2B portals around how trade actually works: purchase order flows, credit terms, account-specific pricing, technical documentation per certified workshop.

E-commerce and webshops

Aftermarket commerce, properly built.

DTC e-commerce for branded merchandise. B2B trade commerce for parts and components. Subscription commerce for service plans and maintenance contracts. Built on Shopify Plus, Craft Commerce, or headless setups depending on the project.

For automotive brands, e-commerce is rarely the whole site — it's a layer on top of the catalogue, the dealer network, and the brand. We architect it to integrate, not to operate as a separate silo.

Loyalty and incentive programs

Reward the people who sell, install, and recommend your products.

Mechanic loyalty programs. Dealer incentive programs. Customer loyalty for aftermarket consumables. Built with the back-office workflow that runs the program, not just the customer-facing front.

Vehicle and product configurators

Custom configuration as a buyer's first interaction with the brand.

Configurators are often the most engaging interaction on a product website. We design build-your-own experiences that handle real-world complexity, from incompatible options and regional availability to pricing logic and technical constraints. Interactive visualization and 3D experiences are added where they genuinely improve the journey.

What makes our automotive work different

Automotive buyers have been burned. By agencies that promised multi-region and shipped multi-language. By platforms that worked for marketing but ignored the dealer network. By systems that looked good in the demo but broke when the PIM tried to talk to them. We build a different thing.

The data is the product.
Vehicle compatibility, fitment, technical specs, supersession chains. Most agencies treat this as a feature. We treat it as the foundation. If the data model is wrong, every page on the site is wrong.

Multi-region is not multi-language.
Translating content is the easy part. Handling region-specific catalogues, pricing, regulations, dealer networks, and editorial workflows from one platform is the hard part. We've shipped it at Fortune 500 scale.

Dealer relationships are the business.
A dealer locator that works isn't a feature. It's a sales channel. A B2B portal that's fast is not a convenience. It's a retention mechanism. We build both like they matter.

ERPs, PIMs, and TMS systems are real, not optional.
Most automotive brands have invested decades into ERP, PIM, and translation systems. The website connects to them, doesn't replace them. We build for that reality from day one.

Compliance and certifications

Automotive brands are global, regulated, and audited. We architect for that reality.

Multi-region data handling
Documented cross-border data flows for global operations.

GDPR
Compliance for European markets baked into every architecture decision.

ISO 27001
Our certified information security management system.

SOC 2 Type II
Independently audited security controls for enterprise buyers.

FAQ

  • Can you build for our existing PIM and ERP?

    Yes. We've integrated with SAP, Akeneo, and custom in-house systems. We connect to whatever holds the data, automate the import flows, and build a CMS that complements your source of truth.

  • Do you handle multi-language and multi-region from one codebase?

    Yes. Craft CMS is one of the strongest platforms for multi-region installations, and we've shipped multi-region installations serving dozens of countries with localised content, pricing, and editorial workflows from a single CMS.

  • What about vehicle compatibility data?

    Yes. TecDoc, ACES/PIES, custom fitment data — we model vehicle compatibility into the catalogue and the search experience. Customers find the right part by car, year, model, or part number.

  • Do you build for OEMs, suppliers, or aftermarket?

    All three. The buyer is different but the technical complexity is similar: multi-region, structured product data, dealer or distributor networks, B2B and B2C flows.

  • What about regulatory compliance per market?

    We architect for it. GDPR, region-specific data handling, market-specific disclaimers, accessibility compliance. If your regulator requires it, we build for it.

  • Can you integrate with our existing dealer management system?

    Yes. We've integrated with custom DMS systems, distributor management platforms, and dealer networks via API, EDI, or scheduled imports. The website becomes the front-end of the dealer network, not a separate silo.

Got an automotive project?

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